Lead Generation Specialist,
Korea
Position Summary:
The Lead Generation Specialist is primarily responsible
for prospecting, qualifying, and generating new sales leads to support the
sales team in the Asia Pacific Japan region.
A successful Lead Generation Specialist will be highly
motivated and will do what it takes to drive results, identify and develop new
business prospects from multiple sources, including website research, cold
calling, networking, and creative discovery and research. The job involves
qualifying potential prospects and initiating interest and engagement in these
leads. Calling and emailing potential leads involves approximately 50% of the
time; accurate account documentation and maintenance involves approximately 20%
of the time; account research and prospecting involves approximately 20% of the
time; meetings, administrative support, and development involves approximately
10% of the time. The position is an internal position and requires minimal
travel.
Tasks and Responsibilities:
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Monitor and meet service level agreements for the Lead to
Order process
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Conduct weekly LTO reviews with sales
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Conduct targeted prospecting campaigns
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Develop new business via telephone and mass communication
such as e-mail and social media
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Follow up on communication (e-mails and phone calls) and
conduct research to identify potential prospects
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Review grant abstracts, creating and updating business
prospects, linking leads to grants, as well as updating grant information
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Identify and research target accounts via mapping and
list building
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Enhance and maintain accurate data and record keeping in
the CRM
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Participate in complex, team selling efforts (with
internal and external partners)
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Prospect beyond basic qualifications and develop and
deploy unique execution strategies
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Qualify leads and sales
- Work directly with sales and marketing to drive revenue
All listed tasks and responsibilities are deemed as
essential functions to this position; however, business conditions may require
reasonable accommodations for additional task and responsibilities.
Preferred Education:
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Must have a B.A. or B.S., preferably in a Science related
field.
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Background must include at least 2 years of sales or
customer facing experience.
Preferred Experience & Skills:
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2+ years of sales or customer facing experience with the
ability to develop an understanding of Illumina’s technology, products and
markets.
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Experience in tele-prospecting, building a leads data
base and supporting sales is an advantage.
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Highly competent at understanding and following complex
processes
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Detail orientated with a proven ability at managing data
accuracy and enrichment
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Excellent communication skills (both verbal and written)
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Professional and friendly phone persona with strong
persuasion skills
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Work in multidisciplinary teams with the ability to lead
through influence
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Self motivated, with a can do attitude
Illumina believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.